Here is the brand new high-end hometrainer bike André MARTIN, made by Fitness Boutique, and designed by PHI DESIGN.
With a refined and modern aesthetics, this made in France product was an exciting challenge for all the partners of the project.
PHI DESIGN was selected by N4Brands to realize the 1st phases of the project:
Create a strong visual identity. A dynamic, unique, and recognizable design to perfectly fit inside a house.
All of this with one main objective: mastering the mechanical and integration constraints, the ergonomics and implementations; the synthesis of the creation of a performing and desirable object.
But more than an elegant hometrainer bike, this fitness equipment is loaded with strong values that makes it unique.
Indeed, from the materials (wood, steel, etc), all the way to the assembly.
Everything is made in France ! 🇫🇷
A strong desire from the group N4Brands to relocate the industry and craftmanship, and use the powerful local and national savoir-faire of France.
It is a new consecration for PHI DESIGN’s team with the launching on the market of this bike.